Agility.
Precision.

BabySentry (BBS) is the leading Management System for the Assisted Reproduction Technology (ART) workplace.

Our expert system is designed as a central database Electronic Medical Record (EMR) with multiple adapted interfaces linked to hospital or lab info systems, referrals, 3rd party software and national registries.
Patients reach is made possible via our web portal and modern smartphone app – iMineIVF.
Modules are structured to cover all functionalities of ART for inclusive treatment types in support of Women Health.
A proven track record spanning over 20 years now, across 5 continents with 2050+ licensed users.

The answer to modern ART concerns

Built-in
In Dev

CE Accredit

Continued education staff accreditation.
App

Native Smartphone Patient Mobile App.
Data Cntr.

Interface Hospital Sys. + Customer Rel. Mgr.
Market

Market ranking and referral sources.
Labs

Interface to external referral labs.
Supply

Traceability for consumable supplies.
Meds

Pharmaceutical and medications outcomes.
Fund

Interface to third-party billing.
Innovate

Scientific content incorporated in continuous version updates.
Patient

Patient communication tools: email, SMS, Smartphone App, web portal.
ART

Complete ART SOPs.
Languages

Multilanguage platform.
Footprint

Support for multi-site clinics.
Security

Embedded staff hierarchy and audit trail reporting.
Compliance

Regulatory compliance for HIPAA, CAP, OCHA, and FDA agencies.
Facility

Under construction
HR

Scheduler management of staff availability.
Research

Dashboard and custom design of statistics with export functionality.
Legal

Consents management tool.
Rank

Performance improvements and registry data ranking.
Insurance

Embedded information for outbound messages and billing interfaces.
Efficient

Improved output in staff and processes.
Plan

Custom-designed treatment plans.
Partner

Multi-centric data warehousing capability.
QC

Quality control and cycle outcomes.
Service

Patient admissions services and kiosks.
Public

Publish annual stats for public awareness campaigns.
Soc. Med

On-demand patients record sharing from mobile app.
Technical

Cutting edge systems performance and platform versatility.
Comm

Multiple communication platforms for sharing instructions, notification, and records.
COO

Chief Operations Officer bird’s-eye view of clinic data.
AI

Artificial Intelligence readiness.

What We Offer

2 decades of cumulative know-how from world-renowned clinics to you

1 global version with an ongoing evolving business logic from world-renowned scientific references.
A core product with multiple interfaces + optional modules to fit any practice, ranging in size from 5 basic users to the largest Enterprise Edition of 100s of users, across multiple sites.
A robust architecture backbone coupled with sound business analysis.

Secure data uncompromised.
Expert training curriculum supported by extensive help manuals.

Highlights at a Glance

Patient
Calendar
Male
Female
Trt Plan
ART Cycle
Cryo
Genetic
OB
Stats
Accounts
Timeline

View All

An elaborate integration

HIS, LIS or 3rd party

HL7 and APIs: Uni- or bi-directional interfaces.
04

Labs (Analyzers + Ref)

Lab Instrument Manager: Uni- or bi-directional link to lab analyzers.
Referral Labs: Uni- or bi-directional interfaces to specialty labs.
02

DICOM

Standard protocol for bi-directional interface to ultrasounds.
11

Patient Portal

Online tool.
05

Quality Assurance

User-defined selection on all ART cycle data points.
08

National Registries

Data mapping, validation and collection.
08

HIS Archives

Send reports to hospital repository.
07

Mail Merge

Custom report editing.
06

Multi-Site

For central DB and satellite clinics.
12

iMineIVF

Smartphone app.
10

Query Builder

User-defined FAQs.
16

Timelapse

API for bi-directional embryo development.
09

Cryo Management

Bi-directional interface.
09

Consents

Bi-directional interface.
09

Witnessing

Uni-directional interface.

Endorsed by experience

01

Standford Medicine

Our pilot system implementation.

BBS underwent extensive SART-CORS validation and EPIC interface in collaboration with the entire embryology team.

Since2002

Location1

Users67
02

TRIO

First Canadian implementation at LifeQuest, later transitioned to the TRIO multi-site care.
More than a decade later, iMineIVF is successfully used in daily patient care management.

Since2004

Locations10

Users101
03

McGill University Health Centre Foundation

Leading educational institution in Quebec, Canada with an elaborate curriculum of ART training using BBS for over a decade.

Since2004

Location1

Users85
04

clinique ovo

Successful partnership with extensive lab utilization, now spread to both medical and patient services with a deployment of a multi-lingual patient portal platform.
Cutting-edge innovations with validation of interface to time-lapse instruments.

Since2005

Locations5

Users176
05

Centre Hospitalier Universitaire

Our French partner with multi-disciplinary deployment and interfaces ranging from HIS to national registry.

Since2006

Location1

Users67
06

ASTRA Fertility Group

An extensive network of lab information system interfaces along with expert medical care.

Since2006

Locations5

Users33
07

Johns Hopkins Medicine

Following an elaborate selection process and HIPPA compliance, the medical and science teams at Johns Hopkins launched BBS at their REI division. IS department conducts ongoing successful updates and interfaces.

Since2006

Location1

Users65
08

Genea

World-leading ART facility with one of the highest number of users and cycles supported by our platform. Evolving into multi-national presence extended outside the Australian market place.

Since2008

Locations21

Users490
09

Dartmouth-Hitchcock

Quality care and quality lab management combined with BBS skills.

Since2010

Location1

Users60
10

Medical Art Center

Medical ART leading status in Nigeria now partnered with BBS.

Since2013

Location1

Users8
11

Penn Medicine

A smooth transition from multiple legacy systems onto BBS has led to a showcase hospital-based REI workflow spanning medical, lab, and hospital interoperability.

Since2014

Locations2

Users150
12

Atrium Health

A complex network of BBS-Cerner interfaces along with the import of legacy data now provides a seamless EMR usage.

Since2014

Location1

Users56
13

Adora fertility

Multiple clinics in one of the largest Australian outpatient provider. A transition to database consolidation and centralized services.

Since2014

Locations4

Users146
14

University of Vermont

Quality care and lab management combined with BBS skills.

Since2023

Locations1

Users20
15

OU Physicians

Educational medical ART providers supported by BBS and pilot patient portal experience.

Since2014

Location1

Users55
16

NHS Foundation Trust

Onsite elaborate workflow analysis and patient pathways.
HIS-PIMS bi-directional interfaces.

Building and validating the HFEA PRISM national registry interface.

Since2017

Location1

Users138
17

Newlife IVF

A paperless clinic with all modules in use along with the patient portal and billing components and 3rd party interfaces.

Since2019

Location1

Users41
18

Duke Fertility Center

Transition from legacy systems to BBS. Interface to Epic HIS.

Since2020

Location1

Users41